Ndi malingaliro abwino a "msika, ganizirani mwambo, ganizirani sayansi", kampaniyo imagwira ntchito mwakhama pofufuza ndi chitukuko. Tikukhulupirira tili ndi ubale wamalonda wamtsogolo ndikukwaniritsa bwino zonse.
Oyang'anira ndi amasomphenya, ali ndi lingaliro la "zopindula zonse, kusintha kosalekeza ndi zatsopano", timakhala ndi zokambirana zabwino ndi mgwirizano.